Orbital Man elected onto DMA Mailing House Council
The Orbital Mailing team were delighted when Steve Morton, Head of Business Development, was elected onto the DMA’s Mailing House Council.
The Mailing House Council is run by the Direct Marketing Association, the trade association for the DM industry. It represents the interests of the mailing houses and direct mail suppliers and is made up of individuals from within the industry with the aim of promoting the direct mail channel as well as ensuring the ethical behaviour and environmental responsibility of members. It also advises legislation and codes of practice.
Direct mail faces challenges in the coming years, not just economic but also environmental and from a host of existing and emerging mediums. One of Steve’s responsibilities along with other members on the council will be to promote and show the media buying sector that direct mail is still a vital communication and integral business tool.